Day 1Text
Hey Sam, it's Dana from Ironside. We haven't seen you in a while and we miss you on the floor. Want a free week to get back into it? Reply YES and I'll save you a spot.
Service 01
The Reactivation Sprint
Fourteen days. Your lapsed members. Every message in your gym's name. At the end, you see exactly who came back.
Stop leaving money on your old member list.
People leave gyms for boring reasons. Work got busy. They got sick. They went on vacation and never restarted. We believe most members drift away rather than leave angry.
So ask them back. Properly. With a real offer, at the right pace, from a name they recognize. That is the Sprint.
How it runs
You give us 20 minutes and a member export. We handle the rest.
Your member list stays private and every text follows US texting rules. See how we handle your data.
-
Day 0
A 20-minute call.
We look at your gym, your past members and what offer makes sense. A free week, a comeback rate, a class pass. Whatever fits your gym.
-
About a week
We build it.
We write every email and text in your gym's voice and set up the full campaign. We handle A2P 10DLC carrier registration for your texts. No text goes out until carriers approve it. You do not touch any software.
-
14 days live
Your members hear from you.
Your lapsed members get a short series of emails and texts from your gym. Anyone who replies goes straight to you, so your team can book them in.
-
The end
You see the results.
A simple report of who replied, who booked and who came back. No vanity metrics.
Short. Personal. From your gym.
A few examples of the kind of messages your members get. Yours are written for your gym, your coaches and your offer.
What you get
- A full 14-day email and SMS campaign written for your gym
- Every message sent in your gym's name, not ours
- Replies routed to you so your team can book people in
- Opt-outs handled automatically
- A2P 10DLC carrier registration for your texts, handled for you
- A results report at the end of the sprint
What you give us
- An export of your past members from your gym software
- A comeback offer you are happy with. We help you pick it.
- Someone on your team to answer replies and book people in
Sprint vs. ads vs. doing it yourself
All three can work. Only one is built for the people who already know your gym.
| Compare | Reactivation Sprint | Paid ads | Do it yourself |
|---|---|---|---|
| Who you reach | People who already trained at your gym | Strangers who have never heard of you | Your old members, if you find the time |
| Your risk | Low. 10 returned members within 60 days of launch, or we keep running the campaign for up to 30 more days at no extra cost. Guarantee terms | Ad spend goes out whether anyone joins or not | No fees, but your hours are not free |
| Your time | A 20-minute call and replying to people | Managing campaigns, or paying someone to | Writing, scheduling, texting and tracking |
| Software to learn | None | Ads manager, pixels, landing pages | Email and SMS tools, plus compliance |
| Who it sounds like | Your gym | An ad | You, on a good day |
After the Sprint: Monthly Win-Back.
Members drift every month. The Sprint clears the backlog. The Monthly Win-Back keeps it clear. Each month, newly lapsed members get a short win-back sequence in your gym's name, and you get a simple report.
Ask about Monthly Win-BackOptional. You only add it if the Sprint works for you.
How pricing works
One flat price per gym, paid upfront, quoted on the call based on your gym.
- The guarantee: 10 returned members within 60 days of launch, or we keep running the campaign for up to 30 more days at no extra cost. Guarantee terms
Returned member: a member whose membership had lapsed or been cancelled before the campaign started, who restarts a paid membership and makes their first payment within 60 days of the campaign launch. You get the full list by name.
See if your list is worth a Sprint.
Bring a rough idea of how many past members you have. We tell you straight if it is worth it.